BREAD, LOVE AND IDEAS.

OUR WAY OF THINKING.

1970

Morato was born in a small workshop in Vicenza, where Luigi starts to knead water, flour and… many ideas. He bakes a new concept of bread for everyone: it must be practical, tasty and innovative in the format. Something everyday and familiar, a must on Italy’s tables.


1989

The love Luigi Morato put in his work took him to bring out the first great ideas for large-scale retailers, like Bruschelle and Spuntinelle. Thanks to these commercial successes, the company is able to expand on a national scale.

1996

To bring out big results, you need big spaces. That is why Morato chooses to move to Altavilla Vicentina, where the production department still thrives today.

2000

The quality in Morato’s bread making processes is acknowledged and met with important certifications that validate a high standard production.

2001

Thanks to the special eye Morato keeps on its little costumers, Nuvolatte is born. Delicious milk buns, ideal as a kids’ snack.

2003

Morato goes overseas with its first international product line, by introducing the “American Sandwich” loaf.

2009

The Morato family grows bigger with the acquisition of “Pan d’Este”: crunchy and delicious breadsticks and crostini.

2014

Morato reinvents itself with “Morato Pane e Idee”. Brand new logo, packaging and website to communicate the evolution with many delicious “ideas” made of bread, that find their way on Italian tables.

2016

Morato is one of the finalists of SIAL innovation 2016